Unlike other social media platforms like Facebook, Twitter etc. Instagram too has gained popularity as a social media platform in recent years. This photo and video sharing app connects people to their loved ones across the globe and lets one access content from diverse online publishers.
Let’s have a glance at the 5 Instagram trends that are changing the Industry in 2018:
1. Easier Mobile Shopping Features
All businesses embrace creativity constantly. Instagram too added a new feature to its app last year called Instagram shopping that made mobile shopping simple for its users. This feature on Instagram lets its users view images of the products and provides access to a landing page where the purchase can be done. So far this feature has been used by more than 300 million people.
2. Regramming transformation and Digital Rights
Social media platforms were constructed to share photos, videos and even content. Instagram makes sharing others content in your feed difficult. The year 2018 could probably introduce a new regramming feature that would make it possible to share content across the platform.
3. Ads grow a lot on Instagram
The ad feature was not incorporated at the launch of Instagram. Facebook constantly develops tools that can be used by its users to advertise their brand through the platform. Facebook has a track record of 200 million organizations using such tools however, this number is expected to rise enormously in 2018 as when it comes to user base Instagram has a track record of 1 billion people.
4. Enhanced Instagram Automation
Automation has been an essential feature of the social media world. Platforms like Facebook and Twitter add creative automation tools that let admin of company pages answer to clients queries or automatically schedule a post. However, Instagram has been lagging behind in this zone. 2018 could be the year when this platform catches up with its competitors in adding automation tools for its users.
5. Added Augmented Reality Features
The concept of augmented reality has gained a lot of popularity in recent years. Platforms like Facebook might take a different approach but Snapchat has already begun to integrate this concept into their platform. By 2018 we have a chance to see more play in paid face filter ads as the cost of these features is very economical. Humanistic post keeps audiences engaged. Face filters could be a great option to keep your users engaged!